Overview
GLAM 2049 is an immersive and interactive, role-based game that enables participants to experience the exciting challenges of a multidisciplinary innovation process in a safe and fun learning environment. The game is suitable for 15-60 players: it can be run with 3-10 teams, with 5 or 6 people in each team.
During the simulation, participants collaborate to develop and launch a product for the emerging GLAM vehicle market. Working as a team, participants take on various managerial and technical roles to identify customer requirements; develop a LEGO-based product that satisfies market needs; determine production and financial models; and market and sell their product. The simulation requires participants to collaborate across functional boundaries and make decisions under uncertain and changing conditions.
Session Plan
The session lasts approximately two hours and is divided into the following sections:
- Introduction (10 minutes). Participants are introduced to the simulation and assigned their roles.
- Gameplay (50 minutes). Participants work in teams of six, with each person taking on one of the following roles: CEO, VP Finance, VP Technology, Marketing Director, Procurement Manager, and Product Engineer. Teams have access to a finance dashboard, market research, third-party product features, and LEGO for building their GLAM vehicle.
- Showcase and results (20 minutes). Each team pitches their product, then the results are reviewed.
- Debrief and discussion (40 minutes). Participants discuss their simulation experiences in their teams before key insights are drawn out during a plenary discussion. These insights focus on teamwork, coordination, communication, uncertainty, and decision-making.
Learning Outcomes
The simulation can be run either to familiarize participants with innovation processes or as a teamwork-based activity. In both cases, participating in the simulation and debrief provides participants with:
- Improved appreciation of how uncertainty affects communication, coordination and decision-making.
- Enhanced awareness of the financial, marketing, process and technical challenges during innovation projects.
Facilitating GLAM 2049
GLAM 2049 is currently in closed beta. If you are an educator or corporate trainer who would like to join after this testing phase, you can register as a GLAM 2049 facilitator on the GLAM 2049 website here. After registering, you’ll gain access to the facilitator resources and receive two free trial runs of the game.